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Let's talk about your business
Take the first step and let me know more about your company and its marketing requirements. I look forward to working with you and your team! – W. Smith
Experience That Matters for Your Company
For over 25 years I've helped small B2B companies successfully implement integrated marketing programs that align with business objectives, communicate value differentiation, and generate revenue. Located in Rochester, NY, I also provide a hybrid onsite/remote arrangement for Buffalo, NY clients (typically 1–2 days onsite per week), and remote support throughout the U.S. My skill set of marketing, PR, and business development connects marketing with sales to achieve business goals. Specific B2B industry experience is concentrated in technology products and services, including software, embedded systems and IP-based platforms, geospatial imaging, and medical devices. More info is available on my LinkedIn profile.
– Will had an important impact on the marketing team, shaping advancements on our website, digital media, and the integration of acquired companies into our marketing communications mix. Will is someone who is both a hands-on manager and a strong individual contributor as well. I was lucky to have Will on my team. – Chief Marketing Officer
– Will is one of the best communications managers I have had the pleasure to work with. He has a positive attitude towards work, is detail and success oriented, and manages projects such that they are on time and on budget. – Product Manager
– Will is the type of Marketing Communications Manager a sales person loves to work with. He is energetic and upbeat, does a great job of branding the company/product, and most importantly is talented at putting together marketing activities that drive leads into the company. – Sales Director