Consulting Programs

Purpose

A focused working session designed to give your leadership team clarity on how well current marketing efforts align with business goals — and where the greatest opportunities for improvement can be found.

Overview

Led by a seasoned B2B marketing advisor with over 30 years of hands-on marketing and business development experience, spanning industries such as software, medical devices, embedded systems, and government technologies, Snapshot delivers practical insights tailored to the realities of small B2B companies. In a 2–4 hour session, we’ll review your current sales and marketing processes, competitive positioning, budget allocations, and overall market approach. 

Key Takeaways

• Review of relevant B2B marketing trends impacting your industry.
• A brief SWOT analysis tailored to your business.
• Review of your value proposition, messaging, and competitive landscape.
• Inventory of current marketing tools and resources.
• Discussion of potential enhancements to existing programs.

What You’ll Walk Away With

• A verbal recap at the end of the session so your team leaves with immediate clarity.
• A concise written summary (delivered within 48 hours) highlighting key strengths, gaps (if any), and a set of prioritized recommendations.
• Whether that means validating your existing strategy, identifying 1–2 critical adjustments, or outlining several new opportunities, you’ll gain clear next steps tailored to your business goals.

Duration

2–4 hours

Each Snapshot session is facilitated by a seasoned B2B marketing professional with over 30 years of experience, ensuring a practical, collaborative review tailored to the needs of small B2B companies.

Purpose

Designed for small B2B companies with minimal marketing programs in place, Jump Start! helps you quickly and affordably ramp up your marketing presence.

Overview

Jump Start! delivers five proven marketing options you can begin using right away to build brand and product awareness. Companies can select one option to implement in the current year, then add additional options over time—creating a practical, step-by-step approach to building a stronger marketing program as budgets and sales allow. 

Key Takeaways

• Five actionable marketing options tailored to small B2B companies.
• A flexible framework: implement one option now and build upon it over time as budgets and sales allow.
• Identification of under-utilized success stories that can be turned into content marketing and brand assets.
• Guidance on how key customers can become referenceable product champions.
• Direction on establishing internal subject matter experts (SMEs) as brand ambassadors to evangelize your solutions.

Duration

1 hour

Session facilitated by an experienced B2B marketing professional with over 30 years of hands-on B2B marketing and business development experience across software, medical devices, embedded systems, and government technologies.

Purpose

Snapshot+ provides your company with the full marketing assessment featured in Snapshot, along with the practical marketing options offered in Jump Start! It’s designed for small B2B companies that want both clarity on their current marketing environment and immediate, actionable steps to strengthen their programs.

Duration: 3–5 hours

Purpose

A fractional marketing program that provides additional management resources and oversight to more effectively conduct a small B2B company product launch.

Overview

Launch Booster acts as a temporary extension of your team, providing short-term expertise to manage the marketing, scheduling, and coordinated rollout of a B2B product launch. This enables executives to more effectively focus on engineering, sales, and other critical initiatives vital to the launch program.

Led by an experienced industry professional with over 30 years of B2B marketing and business development spanning software, medical devices, embedded systems, and government technologies—and with direct involvement in multiple product launches—Launch Booster ensures the right balance of strategic guidance and hands-on management for a successful product launch.

Key Takeaways

• Provides short-term executive-level support to reduce leadership workload during a launch.
• Ensures time-sensitive deadlines are met through integrated planning and cross-functional coordination.
• Aligns efforts across sales, marketing, IT/web, product management, and engineering teams.
• Supports key launch deliverables such as events (webinars, trade shows, conferences), content creation (collateral, videos), industry media outreach, and sales enablement.
• Flexible, short-term engagement offers maximum impact while controlling costs.

Duration

Project scope defined to meet corporate objectives.