Consulting Programs

Purpose

Many small B2B companies already have the raw material for strong marketing — customer wins, technical differentiators, industry relationships — but limited time to put them to work. Jump Start! helps you quickly identify and prioritize what you already have, turning your best opportunities into actionable marketing assets.

Overview

Jump Start! delivers five proven, cost-effective marketing options you can begin using right away to build brand and product awareness. The session matches these tactics to your company's current resources, priorities, and marketing maturity — creating a practical, step-by-step approach to building a stronger marketing program.

Key Takeaways

• Explore actionable marketing options tailored to small B2B companies.
• Apply a flexible framework: start with your highest-priority opportunity, then build on it over time as budgets allow.
• Identify under-utilized success stories that can be turned into content marketing and brand assets.
• Develop key customers into referenceable product champions.
• Establish internal subject matter experts (SMEs) as brand ambassadors to evangelize your solutions.

Duration

1–2 hours

Session facilitated by a B2B marketing advisor with over 25 years of hands-on marketing and business development experience, spanning industries such as software, embedded systems and IP-based platforms, geospatial imaging, and medical devices.

Purpose

Flex-Plan is a customizable monthly retainer designed to support the evolving marketing needs of small B2B companies. Whether you’re operating lean as a startup or an established business looking to reenergize existing initiatives, Flex-Plan provides experienced marketing leadership and execution support tailored to your priorities and budget — without the commitment of adding headcount.

Overview

Flex-Plan operates as a collaborative partner to your leadership team, providing strategic marketing direction and hands-on support aligned with your business priorities. The engagement is intentionally flexible, allowing you to scale involvement up or down as needs, budgets, and internal resources evolve.

Led by a B2B marketing advisor with over 25 years of hands-on marketing and business development experience, spanning industries such as software, embedded systems and IP-based platforms, geospatial imaging, and medical devices, Flex-Plan delivers practical guidance grounded in real-world execution. 

Typical Areas of Support

• Strategic marketing guidance and prioritization
• Messaging refinement and content direction
• Sales and marketing alignment support
• Program planning and coordination across internal and external resources
• Ongoing advisory support as business needs evolve

Duration

Month-to-month engagement, defined based on scope and level of support required.

Purpose

A fractional marketing program that provides additional management resources and oversight to more effectively conduct a small B2B company product launch.

Overview

Launch Booster acts as a temporary extension of your team, providing short-term expertise to manage the marketing, scheduling, and coordinated rollout of a B2B product launch. This enables executives to more effectively focus on engineering, sales, and other critical initiatives vital to the launch program.

Led by a B2B marketing advisor with over 25 years of hands-on marketing and business development experience, spanning industries such as software, embedded systems and IP-based platforms, geospatial imaging, and medical devices—and with direct involvement in multiple product launches—Launch Booster ensures the right balance of strategic guidance and hands-on management for a successful product launch.

Key Takeaways

• Provides short-term executive-level support to reduce leadership workload during a launch.
• Ensures time-sensitive deadlines are met through integrated planning and cross-functional coordination.
• Aligns efforts across sales, marketing, IT/web, product management, and engineering teams.
• Supports key launch deliverables such as events (webinars, trade shows, conferences), content creation (collateral, videos), industry media outreach, and sales enablement.
• Flexible, short-term engagement offers maximum impact while controlling costs.

Duration

Project scope defined to meet corporate objectives.

Purpose

A focused working session designed to give your leadership team clarity on how well current marketing efforts align with business goals — and where the greatest opportunities for improvement can be found.

Overview

Led by a B2B marketing advisor with over 25 years of hands-on marketing and business development experience, spanning industries such as software, embedded systems and IP-based platforms, geospatial imaging, and medical devices, Snapshot delivers practical insights in a collaborative approach tailored to the realities of small B2B companies — reviewing current sales and marketing processes, competitive positioning, budget allocations, and overall market approach. 

Key Takeaways

• Review of current B2B marketing trends.
• A brief SWOT analysis tailored to your business.
• Review of your value proposition, messaging, and competitive landscape.
• Inventory of current marketing tools and resources.
• Discussion of potential enhancements to existing programs.

What You’ll Walk Away With

• A verbal recap at the end of the session so your team leaves with immediate clarity.
• A concise written summary (delivered within 48 hours) highlighting key strengths, gaps (if any), and a set of prioritized recommendations.
• Whether that means validating your existing strategy, identifying 1–2 critical adjustments, or outlining several new opportunities, you’ll gain clear next steps tailored to your business goals.

Duration

2–4 hours