Marketing and Communications Consulting for Small B2B Companies

Helping align marketing with sales, clarify business messaging, and support measurable growth.

overview

Many small B2B companies reach a point where strengthening the connection between sales, marketing, and messaging becomes critical, but can easily get overlooked amid other pressing business priorities.

As a marketing and communications consultant, I provide insights to help reinforce marketing and sales alignment, refine business messaging, and ensure marketing efforts continue to drive growth as companies evolve.

My focus areas include

Fractional marketing leadership and short-term consulting support.
Providing experienced oversight and direction without the need to add full-time headcount.

Product and service launches that clearly articulate value and support revenue goals.
Ensuring offerings are positioned clearly for both buyers and sales teams.

Strategic messaging and content — including corporate voice and brand narration — that translate complex offerings into clear business benefits.
Supporting consistency and clarity across key customer touchpoints.

Next steps

If you’re evaluating how to strengthen your marketing efforts—or need experienced support during periods of change or growth—I’m open to a brief, exploratory conversation.

— W. Smith, Founder & Principal, Words And Media Marketing LLC

Marketing and Communications Consulting for Small B2B Companies

overview

My focus areas include

Next steps

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